You seem to be confusing motorcycle and car racing along with football with normal jobs
These pastimes start out as hobbies - along with amateur dramatics - where the participants pay for the pleasure of participation, often as a member of a club or society. Any moneys raised by these activities is plowed back into the club or society.
Whilst most of the participants continue as amateurs, but there is always a few - those with extraordinary skill, aptitude, presence, personality, etc.- who move on to become professionals. Then, regardless of the activity, they enter the entertainment profession - people pay to watch them perform.
These performers do not put themselves on pedestals, the paying public put them there, along with the media.
The reported antics of these people, their life style, weddings, divorces, rows, etc., is good copy for the media - it does sell newspapers and TV time. They cease to be individuals and become a commodity. They are bought and sold. Much of their lives is controlled by those holding their contracts. If a row between two people will be good for business - a row is arranged.
Your reaction to events is just what was hopped for. The promoter of events wants the paying public to be partisan. Heroes and villains are good for business.
